Audit checks / MS-TRK-01
Conversions stopped while the account spends
Microsoft's bidding learns from the conversions the UET tag reports. When the tag or a goal stops, campaigns keep spending and optimize toward nothing; the drop shows up as zero conversions days before anyone notices it in revenue.
- Fires when
- The account had at least 1.0 conversions a day over the 28 days before, and none in the last 3 days while it kept spending at 50% of its usual rate or more.
- What to do
- Critical alert: tracking is probably broken.
- How the impact is estimated
- risk = the account's spend over the silent days, normalized to 30, optimizing on a signal that has stopped
- Platform
- Microsoft Advertising
- Severity
- critical
- Looks back
- 31 days
- Default thresholds (a workspace can change them)
- baseline_days: 28
- min_daily: 1
- min_spend_share: 0.5
- silent_days: 3
- Autopilot
- Never applied automatically.