Keyword wasting money

A keyword that has cost twice the price of a conversion and brought none is unlikely to start. Pausing it moves its budget to keywords that convert.

Fires when: A keyword spent at least 2.0x CPA_t with no conversions in 30 days.
What to do: Pause the keyword.
How the impact is estimated: waste = the keyword's spend with no conversions over 30 days, normalized to 30
Platform: Microsoft Advertising
Severity: high
Looks back: 30 days
Default thresholds (a workspace can change them): days: 30
spend_x_cpa: 2
Autopilot: Never applied automatically.