Audit checks / RD-BUD-01
Budget could grow on a CPA under target
An ad group (or a campaign that sets the budget for its ad groups) that spends all of it every day at a CPA well under target has room to buy more at that price.
- Fires when
- It spent at least 90% of its daily budget on 5 of the last 7 days, at a CPA at most 0.8x CPA_t on 10+ conversions.
- What to do
- Raise the daily budget by 20%.
- How the impact is estimated
- opportunity = the extra spend at the current CPA, valued at CPA_t x 0.5, over 30 days
- Platform
- Reddit Ads
- Severity
- medium
- Looks back
- 7 days
- Default thresholds (a workspace can change them)
- capped_days: 5
- damping: 0.5
- days: 7
- min_conversions: 10
- raise_pct: 20
- spent_share: 0.9
- under_x: 0.8
- Autopilot
- Never applied automatically.