Audit checks / RD-FAT-01
People stopped clicking an ad
Redditors see the same promoted post again and again in the communities an ad group targets. When the click-through rate halves, the audience has seen it.
- Fires when
- An ad's click-through rate over the last 7 days is under 50% of its rate over the 21 days before, on 2000+ impressions in each.
- What to do
- Instructions: refresh the ad's creative.
- How the impact is estimated
- Not quantified: what a fresh creative wins back is not known in advance.
- Platform
- Reddit Ads
- Severity
- medium
- Looks back
- 28 days
- Default thresholds (a workspace can change them)
- before_days: 21
- drop: 0.5
- min_impressions: 2000
- recent_days: 7
- Autopilot
- Never applied automatically.