Audit checks / RD-WST-01
Ad group wasting money
A whole ad group with no purchases for a week after spending twice the target is not a creative problem: the communities, interests or offer are wrong for it.
- Fires when
- An ad group spent more than 2.0x CPA_t with no conversions in 7 days.
- What to do
- Pause the ad group.
- How the impact is estimated
- waste = the ad group's spend with no conversions over 7 days, normalized to 30
- Platform
- Reddit Ads
- Severity
- high
- Looks back
- 7 days
- Default thresholds (a workspace can change them)
- days: 7
- spend_x_cpa: 2
- Autopilot
- Never applied automatically.