Ad squad wasting money

An ad squad holds the audience and the budget. One that spends twice the target in a week with no purchase is buying the wrong people.

Fires when: An ad squad spent more than 2.0x CPA_t with no conversions in 7 days.
What to do: Pause the ad squad.
How the impact is estimated: waste = the ad squad's spend with no conversions over 7 days, normalized to 30
Platform: Snapchat Ads
Severity: high
Looks back: 7 days
Default thresholds (a workspace can change them): days: 7
spend_x_cpa: 2
Autopilot: Never applied automatically.