Audit checks / SN-WST-02
Ad wasting money
Snap favours the ads that win its auctions, which are not always the ones that sell. An ad with a large share of the spend and no purchase is the first to go.
- Fires when
- An ad in the top 50% of spend spent at least 2.0x CPA_t with no conversions in 14 days.
- What to do
- Pause the ad.
- How the impact is estimated
- waste = the ad's spend with no conversions over 14 days, normalized to 30
- Platform
- Snapchat Ads
- Severity
- high
- Looks back
- 14 days
- Default thresholds (a workspace can change them)
- days: 14
- spend_x_cpa: 2
- top_share: 0.5
- Autopilot
- Never applied automatically.