Audit checks / X-LP-01
Slow landing page taking real spend
Every paid click pays for the page's load. A page real visitors experience as slow loses some of them before it paints, and the platforms lower its landing page score too.
- Fires when
- A top landing page by spend has Core Web Vitals rated poor by real-user data (CrUX, through PageSpeed Insights).
- What to do
- Instructions.
- How the impact is estimated
- Not quantified: what a faster page earns depends on the site. Chrome's rating is from real visits.
- Platform
- Google Ads, Meta
- Severity
- medium
- Looks back
- 30 days
- Autopilot
- Never applied automatically.