Audit checks / X-TRK-01
Platform conversions disagree with GA4
When an ad platform claims far more conversions than your analytics, one of them is wrong. Until GA4 can be connected, this check is reported as not run, and never as passed.
- Fires when
- A platform's conversions and GA4's differ by more than 30% over 30 days.
- What to do
- A warning.
- How the impact is estimated
- Not quantified: the gap says which number to doubt, not how much money it hides.
- Platform
- Google Ads, Meta
- Severity
- high
- Looks back
- 30 days
- Default thresholds (a workspace can change them)
- gap: 0.3
- Autopilot
- Never applied automatically.
- Not running yet
- GA4 cannot be connected yet.