Free calculators for paid ads
Six calculators for the numbers a paid-ads budget lives on. No sign-up, nothing leaves your browser, and every page prints the formula it uses, so you can check the arithmetic yourself.
Wasted spend calculator
Paste your Google Ads search terms report and see which terms spent more than 1.5x your target CPA with no conversions. Free, in your browser, no sign-up.
Open →Breakeven ROAS calculator
Work out the ROAS at which an order pays for its ads, from your order value, product cost, shipping and payment fees. Plus the ROAS for the profit you want to keep.
Open →Max CPA calculator
The most you can pay in ads for a customer, or a lead, and still keep the profit you want. From order value, repeat orders, margin and close rate.
Open →A/B test significance calculator
Is the difference between two ads or landing pages real? Enter visitors and conversions for A and B and get the uplift, z-score and p-value from a two-proportion z-test.
Open →Budget pacing calculator
Will this month’s ad spend land on budget? Project the month from spend so far and the last 7 days, see what to spend a day from here, and the daily budget Google needs.
Open →RSA character counter
Check Google Ads responsive search ad headlines (30 characters), descriptions (90) and paths (15) as you type, with double-width characters and keyword insertion counted the way Google counts them.
Open →
Or let the audit find it for you.
SuperGen reads your Google Ads account, runs a published catalogue of checks every 6 hours on Pro, and hands you the fix with the method behind every figure. Meta is coming soon.