Responsive search ad character counter
A responsive search ad takes 3 to 15 headlines of up to 30 characters, 2 to 4 descriptions of up to 90, and two display paths of up to 15. Chinese, Japanese and Korean characters count as two. Type or paste one line per headline and this counts each one.
Free, no sign-up. Everything runs in your browser.
- h1Running Shoes for Every Run27/30
- h2Free Returns Within 60 Days27/30
- h3{KeyWord:Running Shoes} Sale18/30
- h4Shop Trail and Road Shoes Today Online38/30
- d1Cushioned road and trail running shoes in every size. Order today, delivered in 2 days.87/90
- d2Try them on at home. Free returns within 60 days if they do not fit.68/90
- p1running7/15
- p2shoes5/15
- Headline 4 is 38 characters, 8 over the limit of 30.
Exactly what this page computes
length = characters, with each Chinese, Japanese or Korean character counted as 2
{KeyWord:default text} counts as its default text
headline ≤ 30, description ≤ 90, path ≤ 15
3 to 15 headlines, 2 to 4 descriptions, up to 2 pathsOur audit runs the same rule on a connected account as check G-AD-02: Weak responsive search ad.
- Source: Google Ads Help: About responsive search ads, checked 3 November 2026.
How to read it
How does keyword insertion count?+
By its default text. {KeyWord:Running shoes} counts as the 13 characters of “Running shoes”, so the line fits whatever the keyword turns out to be only if the default fits.
Why flag repeated headlines?+
Google assembles the ad from different headlines. A repeat, even in different capitals, gives it nothing new to try.
Does my copy leave my browser?+
No. The counting runs on this page.
Let the audit run this on your whole account.
SuperGen checks your Google Ads around the clock against a published catalogue, shows the method behind every figure, and hands you the fix to apply in one click. Meta is coming soon.